When you’re building a company from the ground up, there’s a whole host of important decisions that must be made. One crucially important decision that is far too often overlooked, though, is the decision regarding your company’s logo and the designer you hire to create it.
The importance of having a great logo is multi-faceted. Likewise, there are several reasons why it’s important to hire a great freelance logo designer that go beyond simply ensuring the quality of the logo itself. In this article, we’ll explore the important role that logos play in new startups as well as the advantages of hiring a talented freelance designer to create your company’s logo.
The Importance of a Great Logo.
There are plenty of reasons why having a great logo is beneficial to new start-ups, and all of these reasons hammer home the importance of hiring a talented freelance logo designer. Just a handful of the benefits of having a great logo include:
A Powerful Tool in Your Marketing Toolkit.
A great logo is a tool that you will be able to leverage as part of your marketing strategy in a variety of ways. Logos provide a degree of continuity in your marketing efforts by appearing in your ads, web pages, social media profiles, and all of the online and physical content that you create.
The Beginning of a Brand Identity.
Creating a recognizable brand identity is essential for new start-ups, and a great logo plays a big role in making that task possible. It’s well known that customers grow to associate logos with their favorite brands in a positive way. If you are able to create a quality logo that is recognizable to your audience, you can use that logo as a big part of your efforts to create a unique and beneficial brand identity.
A Cornerstone for Your Company’s Graphics and Design.
For most companies, the design elements that they incorporate on their website, social media pages, printed materials, and beyond all center around the company logo. Having a great-looking logo provides you with a cornerstone that you can build the rest of your graphics around. Not only does this simplify the design process for all the other graphics you commission for your start-up, it also connects all of your graphics and designs together in a meaningful way.
The Importance of Hiring a Talented Freelance Logo Designer.
It goes without saying that the first step in securing a great logo for your company that will provide all of the benefits outlined above is to hire a talented freelance logo designer that will be able to produce the perfect logo for your company. You can check out FreelanceMyWay for many talented logo designers.
Aside from guaranteeing you a great logo, though, there are several other, less obvious reasons why it’s important to take your time when choosing which designer you wish to work with. Some of these reasons include:
You May Wish to Work with them Again.
Having the same designer who created your logo create other graphics that your company may need is beneficial for a variety of reasons. For one, working with the same designer streamlines the design process. As you grow more comfortable with a designer and they grow more familiar with your brand, designing new graphics becomes easier and easier. In addition to the fact that working with a single designer allows both of you to grow a mutually beneficial working relationship, working with the same designer also yields consistency in all of the graphics your company makes use of. Like any artist, graphic designers typically produce art that is somewhat similar in its style and theme from project to project. This kind of design consistency is something that companies can benefit from when building a brand identity.
Great Relationships Yield Great Results.
When choosing a freelance logo designer, it’s important for you to take the time to find a designer that you get along with and one that will make the entire process easy and enjoyable. In the end, a designer’s communication skills and the personality that they bring into each project is often just as important as their design skills. Great relationships yield great results. As such, be sure to hire a designer that you will be able to form a great working relationship with.
Creativity Counts.
Being able to design a great logo goes beyond technical skills and even beyond artistic ability. The best logo designers are highly creative individuals who know how to analyze a brand and come up with a logo concept that encapsulates that brand’s unique image, selling points, and message. Of course, creativity is something that can be difficult to gauge when considering which logo designer to hire. Start by taking a look at their portfolio and analyzing the creativity of the logos that they have produced in the past. Next, simply ask the designer you are considering if they have any ideas for your logo. Tell them everything that you can about your brand and what you are looking for in a logo, and see what concepts that they come up with. If you are able to hire a logo designer who will infuse a high degree of creativity into the logo that they produce, you and your customers alike are sure to be satisfied with the results.
Given the vitally important role that a great logo plays in a new company’s marketing, design, and brand identity efforts, finding a freelance logo designer who is willing to go above and beyond expectations should be a major goal for anyone in charge of a new start-up.
If you take the time to find a freelance logo designer who is easy to work with, highly creative, and talented at their craft, the benefits will be numerous. Not only will they be able to deliver a logo that offers all of the benefits that great logos are capable of providing, they may also prove to be a resource that you are able to go back to time and time again as your company grows.
