Digital marketing is being used by companies of different sizes for its effectiveness and measurability. Small businesses now have the opportunity to compete with large corporations for the same market segment thanks to digital marketing and the available instruments. In fact, digital marketing is shifting the balance towards companies that can be very agile with their online marketing strategies.
There is no doubt that today’s digital marketing landscape is very competitive. Everyone is trying to capture the audience’s attention, and companies with the best strategies are the ones coming on top. There is no room for mistakes, especially these top 3 digital marketing mistakes we are about to discuss in this article.
Going Too Broad.
Digital marketing lets you reach multiple market segments, even when you have a relatively limited marketing budget. Trying to reach everyone or too many segments, however, is one of the worst digital marketing mistakes you can make in 2018.
There is no point in gaining a lot of exposure without relevance. Instead of reaching 10,000 viewers who aren’t interested in your products, it is much better to focus your marketing efforts on reaching 1,000 that are. Targeted campaigns produce bigger, more lasting impacts than broad ones.
The same can be said for location-based targeting and going local. There is a lot to gain from understanding local insights and fine-tuning your targeting accordingly. If you’re trying to reach potential customers in Dubai, for instance, working with the best digital marketing agency Dubai has to offer means benefiting from the agency’s experience with an audience from the region and the many local insights it has under its belt.
Pushing Too Much.
Forget about hard-selling your products and services. Unless your entire digital marketing strategy relies on paid ads and promotions, hard-selling isn’t the way to go. Today’s viewers are bombarded with ads and marketing messages at every turn, making them less sensitive to this type of content.
What you want is good storytelling. Through compelling stories, delivered using the correct media, you can engage more viewers, get your messages across more effectively, and create a bigger impact on the market. Many indie brands grew their fan base using this approach; you can too.
A good example of how storytelling works is content marketing. It is still one of the most effective digital marketing instruments today, mainly because the instrument focuses on delivering value to the audience.
Relying on Organic Exposure.
The platforms used for digital marketing are changing. Basing your digital marketing strategy on organic reach was a great idea a couple of years ago, but it is no longer viable in 2018. You need to gain traction quickly, and the way to do that is through ads and paid promotions.
There are more tools you can use to incorporate paid promotions into your digital marketing strategy. All social media outlets have their own advertising features. The SEM tools available are also more accessible these days. Even better, you don’t have to spend a fortune to utilise these tools in a meaningful, impactful way.
Avoid these mistakes and you will be a step ahead of the competition in reaching the right target audience. Place your business – and your brand – on the right spot online and you will receive a higher return on your digital marketing investments.
