If you are planning your marketing and promotional strategy for the next business year and want to know what elements should be on top of the wish list for your trade show booth design company, then here are some ideas that will help. Trade shows are becoming bigger and bigger every year, mainly because of the extensive coverage made possible by social media and the interest of vloggers and media outlets to cover such events. You need to make the most of this opportunity by making sure that every person who visits your booth gets an unforgettable experience.
Here are the 5 things that your trade show booth must absolutely have to make the cut.
1. Charging ports.
Offering a free phone charging area at your trade booth is a great way to draw traffic to your booth. While they set up their phone for charging, visitors will inadvertently or consciously look around your booth and browse through your products. This is a great opportunity to engage with them and educate them about your company, products or marketing messages. They might not buy something from you right then, but they might remember your name when they need a product similar to yours in future. It’s a great way to embed your existence in the minds of your visitors.
2. Digital signs.
With digital signs, you can combine touch screen technology with video content to give your visitors an out of the world experience. Visitors are attracted to this highly engaging technology, while the digital signage collects data that you can use to identify potential leads for future sales and marketing programs. You can use digital signs in your trade show booth to present demonstrations of new products, which makes it easier for your audience to understand new concepts. You can also use these signs to run promotional videos in a loop and even to give presentations.
3. Lounge furniture.
Trade show displays nowadays are more casual than a few decades ago with one trade show booth design company after another entering the industry. It is common to find beanbags instead of plush sofas that help to attract millennial visitors. You shouldn’t be surprised if some visitors simply plonk themselves into those beanbags and start working on their tablets or computers. Make this space as fun as possible so that they can use it as a place to relax and wind down. Set up some standees and banners near this area so that they can see your company’s name and products while they make use of your seating space.
4. LED displays.
LED displays are not only effective, but also low-cost. They are becoming a staple in trade show displays so make sure that yours has this feature too if you do not want to look last century. Especially when used for backlighting, LEDs can be very useful in creating the right ambience for your visitors. The best part is that they can be as big or small as you like and can fit in almost every kind of fixture. You can place them inside a product display case, a showcase, inside a cabinet, on countertops and even as a table lamp in the seating area.
5. Virtual reality.
Virtual reality or VR is a huge trend in trade shows nowadays. Almost every trade show booth design company offers some sort of VR experience to visitors on their trade show booths. You can create special content in the form of product demonstrations or games featuring your products in exciting ways. This will both entertain the visitors and also educate them about what you do and who you are. The hardware requirements are minimal, but you need to make sure that the staff can help visitors use the equipment properly while keeping it safe and secure.
