Custom marketing materials demonstrate a sense of professionalism and essentially attract new clients, but not all businesses consider them to be an important investment. Fortunately, you don’t have to reinvent the wheel to create great-looking materials — all you need are custom versions of things you probably already have sitting around your office.
Branded office supplies represent your company and are an extremely effective marketing tool. It is important businesses use a variety of collateral when marketing their brand, as this will help market the business in a creative and non-intrusive manner.
The items should always be unique to the company, using its logo and brand name. Distinctive marketing collateral sets a business apart from their competition, catching potential clients’ attention.
Here are 6 office essentials you can personalize to successfully market your brand:
1. Folders/Binders.
It’s easy to spot a business that hasn’t invested in quality products, as you’ll be able to see their basic business binders, which tend to be boring and unimaginative. Branding and customizing your folders is an impressive way to display your documents and will have you standing out from competitors who don’t have that creative flare.
Custom company binders show to your peers that you are heavily invested in both your business and brand. Never settle for cheap binders, as they not only make you look unprofessional but could also damage your documents. If you’re looking for high-quality products that are guaranteed to impress, these binders from Company Folders are highly recommend and are worth looking into. They can be uniquely designed to match your company and the 3 binder rings are ideal for organizing extensive content.
2. Pens.
Using a promotional item such as a pen can jump start your marketing efforts, especially if you are a start-up business. You’ll want to look for inexpensive ways to get your company name in front of people, and pens are one of the most cost-effective option compared to other marketing methods. With pens, you have a variety of colours and designs to choose from, so you can really personalize them.
3. Notepads.
Custom printed notepads are a fantastic way to keep your company name in front of current and prospective customers. Notepads are not only extremely economical to produce, but you can essentially print any kind of promotional message you like- whether it’s the company name, slogan, contact information, a logo or even images.
Notepads are successful marketing essentials because they are very easy to distribute. You can hand them out at events and meetings; people love to receive gifts and freebies. Giving a gift to a potential client will leave a favourable impression, which will increase their probability of remembering you.
4. Drinkware.
You might not think of the objects in your office’s kitchen cupboards as having much marketing potential, but custom drinkware (particularly mugs) can have a lasting effect on recipients.
A study conducted by the British Promotional Merchandise Association involved them surveying 15,000 people who’d received a free promotional product. 56% of those people said their impressions of the company improved after receiving the gift, 79% would do business with the company again, and 87% kept the gift for longer than a year! When it comes to how long a promotional gift is kept, mugs are shown to be kept longer than anything else.
Mugs are a vital essential in promoting your business as they are widely used and are rarely disposed of. The longer the item is kept, the more impressions it’ll be making.
5. Sticky Notes.
Besides allowing you to quickly and easily jot down random thoughts that spring to mind, sticky notes can also be a great, cost-effective way to bring your brand exposure. By adding a company logo or contact info to a sticky note, you’ll be increasing brand awareness amongst your customer base every time they peer at their notes. These are a cost-effective marketing strategy, as you can easily distribute large quantities to your client base.
6. Magnets.
Magnets are smaller and more portable in comparison other promotional items, meaning they’re easy to distribute. Not only can they be handed out at events, but due to their size, mailing them can be an easy and cost-effective option too. Promotional magnets enjoy a longer lifespan because they don’t damage easily in comparison to something like a mug.
