Mobile apps are no longer just for major corporations like Target, Chase, and Facebook. Small business owners are beginning to take advantage of the mobile trend and build apps for their customers.
There are a number of reasons why you would want to build a mobile app for your small business, which we’ll get into in a moment.
For now, just know that lots more business owners are jumping on the wagon and it could be wise for you to do the same.
Below are 4 reasons why your small business needs a mobile app:
1. Brand Visibility.
Raise your hand if your smartphone is in your pocket or within an arm’s reach. Probably everyone, right?
If you create a mobile app for your business, regardless of whether or not your customers are using it at that moment, they will see it as they browse their phone for other purposes.
Simply being subconsciously on your customers’ minds can give you a big advantage the next time they think about needing your service.
2. Easier Than Ever.
Mobile app development isn’t what it used to be several years ago. Barriers to entry have gone way down, and as a result, some small businesses are testing the waters.
You don’t need much to start an app. Just a general idea of what you want it to do and a savvy freelancer willing to do it – no coding required on your end.
If you’ve been hesitant to create an app for your business because of money, it doesn’t cost as much as you’d think to build a functioning app that serves its purpose.
3. Standing Out from Competitors.
Fortunately for you, many small businesses haven’t yet developed their own apps. This is where you have a major opportunity to outshine your competitors and step up your game.
If you’re one of 3 or 4 landscaping businesses in your area, how convenient would it be for your customers to book appointments through an online portal? What other possibilities can you think of?
By offering services through your mobile app that none of your other competitors can, you’ll stand out from the crowd as the business that has the app!
4. Improve Customer Relations.
Last but not least, creating a mobile app can greatly improve your business’ relationship with its customers. How? By adding value and increasing customer engagement.
Mobile apps are first and foremost about adding value and convenience to your customers. As long as yours doesn’t convolute your business processes in any way, chances are it makes your customers’ lives easier.
As for customer engagement, think about how many times one client would interface with your business on a daily basis. Probably not very often.
But, with a mobile app right on their smartphone, they may think twice about signing on and scheduling that gutter cleaning they’ve been putting off.
Closing Thoughts.
There is a real opportunity for your small business to take a leap over its competitors in your area. Creating a mobile app for the reasons above can separate you from the pack and net positive results for your business.
