What matters to your customers? This is an important question that you should always be asking if you are running a business. You need to think about what makes them tick, why they buy and how you can encourage them to choose you over your current competition. All these questions are important and will shape whether or not your business is going to be a success. Ultimately, it’s your customers who determine whether or not your business sees high levels of profit. It’s your customers who shape the future.
By knowing them inside out, you can set up your company in a way that not only benefits them but provides for their individual needs. So, let’s look at some of the things that your customers expect and want from you:
Interact All The Time.
Yes, you do need to think how well you are interacting with customers and whether or not you are keeping them in the loop. It’s important that you think about if they feel connected to your business because this is how you build customer loyalty. Loyalty will ensure customers continue to buy even if there is a potentially better or cheaper business on the market. That’s crucial because it will guarantee your business survives even when there is a high volume of competition.
To interact with customers, you should be looking at social media. You can use social media to engage with customers through marketing campaigns. For instance, you might set up a Snapchat story that allows customers to see inside the company. You could, for example, show them a daily life in your business. Research has shown that this is very effective and almost always causes a surge in traffic.
But it’s not just about marketing. You can also use social media as a way to tap into customer opinion. If you’re releasing a new product on the market, you should think about client opinion. Are they excited for the new product, or are there improvements they’d like to see first?
Fast Turnaround.
When clients buy products from your business, they don’t want to be kept waiting for weeks on end for it to arrive. Or, if they order a service, they don’t want availability to be two months down the line. They want everything to be almost instant, and that’s one of the things you must guarantee when running your company. A fast turnaround time is essential, and many businesses use this a USP. They know that a lot of companies don’t bother to keep order times under control and market this as something that makes their business different. You can do this yourself.
Keeping time under control is all about boosting the levels of efficiency in your business. You need to make sure that you’re not wasting time or resources. If that happens, you could be left in a situation where as well as losing customer interest, your business is bleeding money.
Service Centre Outcomes.
It’s fair to say that a lot of the purchase process these days is almost completely automated. This means that service centers are only used when things go wrong, and up until that point, customers are completing a lot of the purchase process themselves. They don’t need to have any interaction with an employee unless something goes wrong. However, if things do go wrong, you want to make sure the problem is still dealt with and resolved efficiently. With a knowledge centered support system, you can ensure that this is the case. You can guarantee that if anything does go wrong, employees are able to resolve it for your customers.
New Ways To Buy.
Customers are always looking for new ways to buy. They want to make sure that they can make purchases in whatever way they like. For instance, they might be interested in making purchases using an app. You should provide this possibility to them. Or maybe they want to buy straight from social media. Again, with social media buy buttons, this is a possibility, and it’s something that a lot of customers would be interested in.
Of course, introducing new ways to buy is always going to be a benefit for a business owner such as yourself. With more ways to buy you can guarantee greater numbers of sales because you’re presenting customers that might not have made a purchase with the option they want.
As you can see then, there are lots of considerations when thinking about the needs and desires of your customers. By understanding them, you can charter your business towards success.
