A business website is a must, and a business website that turns the customers on is a necessity. However, creating a top site isn’t as easy as you might think. You can’t just play around with a few themes on WordPress and go live. You have to think about a variety of features that will entice the customer to make a conversion.
To achieve this goal, you need to incorporate a few generic features that are vital to a site’s success:
Easy Navigation.
Your website should be a joy to browse, not a chore. Browsers should instantly feel like they are at home and want to stay. Only then will they think about purchasing a product or inputting their personal details. With that in mind, your site needs to work quickly and efficiently. Any slow loading pages need fixing straight away because there is nothing more annoying. The links need to go where they say they go, and they need to work. Also, every page on your site should be easy to find. Use tabs to direct them to the obvious places and a search bar for the more abstract ones.
Live 24/7.
The main benefit of a website is that it is open 24 hours a day for 365 days of the year. A website can take more business when the business is ‘offline’ than a store can in a week. Regardless of the time of day, week or year, people still browse and buy. But, they can’t do that if the website constantly crashes. Not only will you lose custom, but you will also lose your customer base. Your best option is to check with your hosting service. If they say it is something on your end, you need to troubleshoot your server. Thankfully, you can find professionals that work with networks at websites like www.ATB-Tech.com. Ask them for a consultation and they will point you in the right direction.
Take SEO Seriously.
If you don’t know by now, SEO means search engine optimization. And, it is a major player in search engine rankings and website traffic. In basic terms, you implement key phrases into your site to connect with more customers. The better the SEO, the more people will view your site. Obviously, most businesses try their hand at it in the hope that it works. But, you need to go all in if you want to reap the rewards. By that, you have to use links, keywords and tags to your advantage. You need to optimize SEO for social media. And, you have to analyze everything with an analytics tool. Otherwise, you won’t know what works and what bombs.
Take a look at any site that is successful and you will find all of these three features. In fact, you will find several others such as mobile-friendly and social media friendly. If you can implement as many as possible, your site will transform into a juggernaut.
