When you build a new business from scratch, there is plenty to take on board. If you are like most people, you will probably find that there is more to do than you had anticipated. However, don’t let this put you off. If anything, those who succeed in business are those who actively enjoy the challenges. Nothing is a hurdle with the right approach! One of the major challenges early on will be spreading the word about your company. It can sometimes seem that this whole area is a minefield. There are reams and reams of conflicting information about marketing out there. Knowing who to believe and what, exactly, to do can be tough. But don’t be disheartened. Underneath it all, there are some basic nuggets of truth which you can take home.
Let’s take a look at the most effective methods for spreading the word about your startup:
Word Of Mouth.
Don’t listen to any gurus who try to claim that word of mouth no longer has a place in business. The truth is, it is just as important as ever. There is no evidence to suggest that the rise of the Web and everything it entails has had any effect on the effectiveness of word of mouth. In fact, it is sound advice indeed for any budding business owner to utilise word of mouth as much as possible. Ideally, start talking to people long before you even get your business set up. That way, you will have hopefully provoked a lot of interest before you begin trading. This is a strong position to be in. Spend as much of your free time as possible telling everyone you can about your venture. What’s more encourage your friends and family to do the same.
Trade Shows.
Trade shows are a classic marketing plot of almost legendary status in the business world. The real beauty of a trade show is its multiple functionality. Not only do you get to show off your wares – but you have a chance to look at the competition, as well. If you are confident in your business vision, then these places can be a lot of fun. Why not have fun with it, and show off a little? As well as competing, however, you might also like to consider making partnerships or trade deals with others. One word of advice: if you do attend a trade show, ensure you have hired a Video Production Agency to make your trade video. A shoddily made video shows you up as an amateur immediately.
Social Media.
The Internet has indeed made a huge difference to the face of marketing. Nowhere is this truer or clearer than in social media. For all its potential pitfalls, social media is a blessing for any budding business owner. With social media, you essentially have a tool which allows you to communicate with the whole world. Not only that, but it won’t cost you a penny. The key to a stand-out presence on social media is interaction. Talk to people as much as possible – treat them like friends. And if there are any suggestions or comments – reply to them. People will be sure to remember your business’ name in that case.
