So you’ve set up your first e-commerce site and are all ready to begin selling. Congratulations! But having a mere online platform doesn’t guarantee that people can find your business online such that they would buy anything from you. And if you haven’t thought about this, shame on you.
How do you, for example, leverage on social media such that people will start talking about you? Have you considered search engine marketing, to make sure your business lists prominently on the interwebs? Maybe you’d like to consider content marketing, which helps drive interactions and conversations around your brand? There are myriad other ways.
But if you’ve not considered all these, this may help – here’s an infographic by Shopify that explores the various ways you can promote your e-commerce business so as to make that first sale.
There is so information much out there about eCommerce but this is really user friendly. It’s amazing how much print ads and flyers can help you build traffic when you first start out. Find places that specifically target your niche (e.g. Golf club for a golf site) rather than putting up flyers everywhere – you will get a lot more traction and save yourself time and money.
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