Start-up founders often tell the same story: there is a huge difference between the initial idea and what the start-up ends up doing. Few get it right on the first try.
The smarter ones wise up and respond quickly to evolving technology and trends and deliver what sells, instead of “staying pure”. Look at how Facebook pivoted its social networking site to reach beyond college campuses.
Here are four thoughts worth keeping in mind to keep your start-up from suffering arthritis.
This article was originally written by me and contributed to a column in Singapore’s Straits Times Digital Life. All rights belong to Singapore Press Holdings Ltd.
