Two of the biggest challenges of being a start-up – particularly one competing in the red hot green industry – is getting noticed, and getting funded. And unless you’re selling “sexy” solar panels – or designing a line of “sustainable” bikinis – drawing attention can be tough. And getting funding for your innovative ideas can be even tougher. That’s why competitions – like GE’s Ecomagination Challenge – are vital to eco entrepreneurs: they promote and fund some of the world’s best and brightest ideas for sustainability.
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